Award-winning entrepreneur and the Founder and CEO of Good Clean Love, Wendy is a pioneer in the organic personal care product industry. She started Good Clean Love in 2003 after hearing from many women about, and experiencing for herself, the painful side effects of using petrochemical-based hygiene and intimacy products.

Award-winning entrepreneur and the Founder and CEO of Good Clean Love, Wendy Strgar is a pioneer in the organic personal care product industry. As a woman-owned B corporation, Good Clean Love is a champion of sustainable business practices and prides itself on providing the most scientifically-advanced personal care products with patented Bio-Match® technology designed by leading scientists.

Good Clean Love products are distributed in more than 50,000 stores across the United States and Canada. As a leading sexual wellness brand, Good Clean Love products are found in top retailers such as Target, CVS, Kroger, Whole Foods Market, Walgreens and more. They are sold internationally and endorsed by over 10,000 physicians nationwide for their safe and nontoxic ingredients.

Strgar's commitment to innovation led to the founding of Vaginal Biome Science, and the development of patented BioMatched technology for women’s health. Strgar holds multiple US patents for Bio-Match technology, a leading scientific approach applying biomimicry to sexual health and hygiene products. Her work in CPG has led to FDA regulatory changes in both osmolarity requirements and the reduction of animal testing requirements for 510K clearance. 

She was named in Top 25 Consumer HealthTech CEOs 2020 and Good Clean Love was listed in Healthcare Technology Report's Top 100 Healthcare Technology Companies of 2021. She was also named in the MO 100 Top Impact CEO in 2022.   Good Clean Love won a coveted spot on the 2022 Inc 5000 list and has been included on the Real Leaders Business Award as a Top Impact Company in 2022.