Michele Ashby | Corporate Board Training For Women

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Sandra Gudat

"If you are looking for someone who understands what it is like to build a business, Sandra is your person. Her company is over 25 years in business and some of her employees have been there over 20 years, which speaks to her success in personnel retention and satisfaction. Her client list sounds like the "Who's Who", including Starbucks, Nordstroms and IBM to name a few. Her focus is on building loyal customer relationships in unique ways through data-driven customer-centric initiatives. I am not allowed to give any of her secrets away here, but let's just say, we probably have all been on the customer side of some of Sandra's, well-executed ideas.

My observation of Sandra is her powerhouse approach to solving current client issues in an ever-changing and fast-paced world. I was so impressed with the programs she is currently working on and waiting for them to be launched so we may all benefit from them. Her problem solving acumen and understanding of huge data collections add up to a great board candidate for a variety of industries in the 21st century.

Sandra Gudat’s thirty years of experience helping Fortune 2000 companies articulate and implement their vision for customer centricity qualify her to serve on a public board seeking a director who understands how to proactively leverage customer data to build the business."

Michele Ashby, CEO, ACE LLC


Sandra Gudat is the CEO of Customer Communications Group and customer.com. She works with Fortune 2000 companies to help them articulate their vision for customer centricity and then lead the development of a multi-year roadmap that outlines the people, process and technology that will be needed to realize that vision.

Gudat has worked with more than 75 of the top retailers and 25 of the top financial institutions in North America. With over three decades of experience working with clients like Nordstrom, Macy’s and GM, Sandra Gudat has a unique view of best practice and is a trusted advisor to her clients. She is an expert in business process design and improvement including multiple systems that support customer centricity implementations.