"Betsy is a C-Suite Executive with a killer job, working for Phil Anschutz (Colorado Billionaire) in her latest in a number of C-Suite positions she has held during her stellar career in the Travel and Entertainment industries. She has managed a $100M budget responsible for $4B in revenue.

Betsy was born in the US but grew up in Europe and was educated in a Paris school equivalent to Harvard here. After-which she returned to California and completed her degree at Berkeley in four quarters. She is a high achiever and multi-lingual with a love for travel and a desire to inspire others to explore the world and all its magic. When you meet Betsy, you feel included in her world right away. She is a leader that many want to follow.

Growing up, Betsy wanted to be the Secretary of State and change the world. Her aspirations and accomplishments have taken her around the world and back, and make her a very successful and sought after C-Suite Executive and a great board candidate.

With Betsy's extensive background in driving profitable revenue growth as well as her experience in launching new brands, she is the perfect candidate to serve on a board within the Travel or Entertainment Industries and serve on any committees."

Michele Ashby, CEO, ACE LLC

Betsy O’Rourke has been a C-suite executive for 30+ years, responsible for driving profitable revenue growth by expanding the footprint of existing brands in new markets, launching new brands, and consistently delivering innovation, efficiency and profitability. An experienced data-driven marketer, Betsy has built a reputation for developing integrated marketing campaigns embracing digital, mobile, social and CRM marketing channels in addition to more traditional media. 

She currently serves as Chief Marketing Officer for the Xanterra Travel Collection owned by Philip Anschutz. She is responsible for driving profitable revenue growth across a diverse portfolio of global brands in cruise, national park concessions, packaged tours, hotels and resorts. She is part of the executive team evaluating acquisition opportunities and integrating those acquired. During her tenure, revenues have tripled through organic and acquisition growth.

Betsy is currently seeking Independent Board Role on Public or Private Company Board for a mid to large cap company in travel, hospitality, entertainment, franchising or health care industries.

"This training program has provided me with the tools I need to pursue a board role. It is intense, focused, and rewarding. The added benefit is belonging to a group of highly talented women."

-Betsy O'Rourke